Curious what everyone else knows?
Get a personalized social media audit you can use to optimize your digital footprint
Are you struggling with what to post on social media? You probably have heard it’s important to use social media in today’s digitized world, but you may be confused and overwhelmed by all the options. Or you may think it’s just not important for your local business – your reputation has been built by word of mouth. Do you even need a social media audit?
You are NOT alone! Many small business owners and nonprofits believe their work speaks for itself. And it does, but the world is increasingly digital. If you aren’t in control of your digital reputation, someone else might be.
Don’t underestimate social media: good and bad
According to GlobalWebIndex, more than 40% of digital consumers use social networks to research new brands or products. Many of your local customers are finding you through search engines, and are checking for reviews of your business on Google or Facebook before choosing to even contact you.
Even if your business is a local service like a plumbing company or a dry cleaner, all it takes is a few bad reviews (sometimes by competitors) or a confusing internet presence that redirects potential customers to call a competitor for you to miss out on potential business.
It’s too much! I can’t do it all!
Your time is valuable, and you’re busy doing a million other things. We totally understand! And being paralyzed by indecision is a real problem. Many small businesses and nonprofits opt to do nothing (or very little) rather than potentially do something wrong. You can’t be expected to do it all!
That’s why we are here – let us help you create the digital footprint you want and give you the tools you need to be in control of your brand’s reputation.
How does it work?
First, we start with a get-to-know-you conversation so we can see where your frustrations are, and your specific needs.
From there, we perform a review of your website and social media accounts, looking for what you’re doing well now and where you could make easy changes with the resources you have already to see the biggest impact.
Then we put all that into a pretty report, complete with examples of what the competition is doing compared to what you’re doing. We’ll give you a list of actionable steps to take to improve your digital footprint, in order of importance. That way, you can pick and choose which ones you think are most valuable, and tackle them in a way that makes sense for you.
For many of our clients, all they need is a road map so they can take the wheel and drive their digital brand themselves. For others, we can help implement these action points – check out our other services to get an idea how we can be of value to your business.
- Initial 1:1 consultation (15 mins)
- Recap 1:1 consultation (1 hr)
- Review of your digital footprint
- Audit report with visual examples
- Suggested action points
Tell your friends about this service!